Brand Identity, Logo Design, Mobile App UI/UX

Create a brand identity, including logo, website and mobile app that targets customers to purchase cannabis who have an interest in supporting under-represented populations in the industry. While also making the brand appealing, popular, vibrant, healthy and promote positivity.

I identified and researched the current competing brands in the market, while also keeping in mind the smaller cannabis grower’s challenges faced in the current industry. I outlined the business’s values, about statement, and mission. I began to design the logo based upon research, current vision and already operating business. This helped establish the the aesthetic appeal of the logo design, website and mobile app.

This company logo and brand identity was created for my client, who is looking to expand her own small scale, woman operated, organic and exclusive cannabis company. The symmetrical balance between the name “Vibe High” worked well, as the “I’s” are in line with one-another, and the four letters in each word creates an appealing rectangular alignment. The “i” flipped upside down in the word high, is a play on the general sensation that occurs when in an altered state often felt after consuming marijuana products. The typography represents both a professional, straight forward and easy to read clarity, while the lower case ‘i’ emulates an informal, inviting, hip cultured, fun and playful vibe. The colors are both light and soft, while also typically seen in the culture of marijuana throughout the years.

After the logo was established I created a brand identity system, of which I designed a website and mobile app that would help expand my client’s business. This is a brand guidelines book that can be referred to during all design expansions.

Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Figma.