Brand Identity, Logo Design and Package Design.

This is a company aimed for consumers who shop for high quality organic oils, and that value sustainable products.

Design a logo, brand identity and package design system of a California organic oil company.

I Identified and researched the current competing brands in the market. I then created the brand identity of the company by outlining the business’s values, about statement, and mission. This helped establish the business name, along with the aesthetic appeal of the logo design. From this foundation I created the design system of the character of the company, brand identity and product labels.

I researched words that represent agricultural and environmental connotation and came up with the name “Lush” - (growing vigorously especially with luxuriant foliage lush grass b : lavishly productive: such as (1) : fertile lush farmland). I chose a script font that also represents symbolism of the word “Lush” (in a luxurious representation) and a clear sans-serif typography that clearly shows it’s an organic oil product. The design system has consistency with the typography and placement chosen, while varying the color palette based upon the oil varieties.

Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Figma.