Brand Identity, Logo Design and Package Design.

This is a company aimed for the coffee lovers in the world, who are looking to purchase organic coffee sourced sustainably and ethically.

Design a logo and brand identity of a San Francisco coffee roasting company, that sources whole sale coffee beans from around the world. This includes logo, brand identity, and a package design system.

I Identified and researched the current competing brands in the market. I then created the brand identity of the company by outlining the business’s values, about statement, and mission. This helped establish the business name, along with the aesthetic appeal of the logo design. From this foundation I created the design system of the character of the company, brand identity and product labels.

I researched and developed this company logo to incorporate the Golden Gate Bridge, and a clear sans-serif typography that represents a direct business message to the consumer. I outlined the business structure, and the four country’s that would initially source the coffee beans from. The design system has consistency with the typography and placement chosen, while varying the color palette based upon the country of origin. In addition, the country’s national flower is placed in the front of the package, to create a beautiful aesthetic and representation of the sourcing location.

Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Figma.